With some editing, they could have one of the strongest Brand Stores on Amazon. If you are a registered brand owner on Vendor Central (1P) and Seller Central (3P) you can create a brand store. Amazon’s “main” accounts like Amazon.com, Amazon.co.uk do not have a feedback profile but I’m sure they would be far ahead of the third-party sellers. If you need help creating a Brand Store or growing your Amazon business please fill out our contact form. Graphically clean and consistent the Nespresso Brand Store draws you through two product categories and finishes by drawing your attention to their mission as a brand. You have a pretty good idea of where each category page is going to lead you, but you won’t get to a specific product without clicking through. For a new or emerging brand, this can be a great way to introduce your brand story to shoppers through custom text, image, and video. A handful of consumer brands have still opted to reject the Amazon channel, despite the marketplace accounting for 50% of all e-commerce sales. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty. It’s basically like creating your own ecommerce website on Amazon. Coleman took a similar approach to Avery in the layout of their Brand Store. Amazon Stores provide brands with a great way to showcase products with more creativity, but it’s predominantly an advertising tool and needs marketing budget behind it to drive traffic. Brands are finding success in increasing traffic to category pages with visual category navigation on the homepage. They present you with terrific features to “Shop by Age” or “Shop by Category.” They lead with relevant, seasonal content. Their results-oriented video includes a text overlay highlighting some of the key features of Malibu C products, including their coveted standing as the #1 vegan hair wellness solution. The landing page of their storefront clearly and beautifully highlights the different categories that their brands fall under without wasting a lot of space. They highlight the product categories on the left and the top-selling products on the right. While the focus is undeniably on the images themselves, La Colombe makes every word count in the complementary text overlay, highlighting the most important elements of each respective beverage. Best Sellers – A curated collection of their top-performing ASINs, Advil PM – A page featuring Advil’s line of PM pain reliever products, Medication Delivery Method – Advil created specific pages for Tablets, Liqui-Gels, Gel Caplets, and Film-Coated options to help consumers find all available products in their preferred pill type. Mars Wrigley Confectionery made one Brand Store with a unique landing page for each brand. A “Best Sellers” section works well for pet parents who aren’t sure where to start, while the final images on their store homepage underscore the most important elements of their food, including each aspect of their 5-Star Promise, with a button to “Learn More” if you want the full Merrick story. Verilux’s Amazon Store Helps To Educate New Consumers: One of the most important aspects of Verilux’s Store was to educate their consumers on their products. Rachel Ray Nutrish present their category pages in a different and unique way. You can showcase your complete catalog or a selection of your best-selling or seasonal products. Though some of us may remember BCBG as the brand behind our prom dresses, others know the designer has evolved to create a beautiful line of sophisticated clothing and casual styles with a feminine vibe. Clarks’ does this well. Creating great content that drives sales is an iterative process. Crucially, unbranded searches like "men's running shoes" also have a suggested brand store. Their use of color combined with white space around lifestyle photography is extremely compelling. They do a great job at connecting their brand and value propositions to the life you deserve, with gentle reminders like the below…. Showcase your brand story and what your brand has to offer. Good luck with making your Brand Store. They use unique visuals and carefully planned white space to set their Brand Store apart on Amazon. Many luxury brands have struggled to infuse the power of their brand into their Amazon Storefronts. There's a laundry list of DTC brands that have still held off on selling through Amazon -- Glossier, Warby Parker, Allbirds and Away to name a few. This is the default presentation for a brand that is enrolled in Brand Registry. With game-changing 2018 improvements to Amazon Stores it’s also possible to effectively track how well driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon performs thanks to Amazon Stores Insights. What is Clubhouse, and How Can Brands Make the Most of It? Why should you create a branded storefront? One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace, with multiple pages for content and internal links, among other features.You can even run ads off of Amazon on Facebook and Instagram and use an Amazon tag to track the return. Amazon offers sellers two different ways to do business. If you are not familiar with the Amazon seller app, take some time to go through the various features. See some of the brands … The Scotts’ Brand Store leads off with a dynamic message in motion that features strong visuals. Catchmaster kept it simple. Home » Blog » Avery found a clever way to give customers the best of both worlds by showcasing the category in a big block on the left and two best-selling products on the right. “Amazon Store Insights allows us to better quantify how that traffic that we’re sending performs. It is an interesting way to present a customer with a choice for how deep they wish to navigate. When you create the product listings, you can enter the brand … This permits Amazon Customers to jump to the category or just select a best-selling product. The Garden of Life does a good job of beautifully showcasing a line of products and product categories. Merrick highlights that they work with veterinarians, animal nutritionists, and scientists to craft recipes that meet your pets’ needs. PACKIT is another example of a small company with an innovative product introducing itself. Learn more here about how we can help you take your Amazon Store to the next level or contact us today to chat! Each page gives brands the opportunity to ‘design it your way’ with lots of supportive content and freedom. And they have had a positive buying experience with the seller. We hope you’ll notice that there is no one right way to create a Brand Store on Amazon. Bioganix, a dietary supplement seller, wanted to differentiate their brand in one of the most competitive categories on the Marketplace. As Stores will become a native part of the Amazon shopping experience, they must uphold the high level of trust Amazon has established with our shopping customers. Indo Board also takes advantage of one of Amazon Store’s latest features – the Shoppable Image module. |, 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, *By submitting your Email Address, you are agreeing to all conditions of our, driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon, benefits of driving off-Amazon Traffic to Amazon Stores, seeking an upgrade to your current Store layout, our Amazon Creative Team worked directly with Verilux, one of the most competitive categories on the Marketplace, help you take your Amazon Store to the next level, How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email, The End of Amazon Customer Review Reporting [Next Steps For Vendors And Sellers], Amazon Announces Prime Day Lightning Deal Submissions [2021]. Once a customer selects a style, they will be redirected to the appropriate category page. ), you can still enjoy the rich flavors and unique beverages they’re best known for. Many direct-to-consumer brands have long held off on selling through Amazon. They skillfully give their store a luxury feel, highlight best-selling products and bait customers into clicking through to their category pages. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. In fact, Zinus is “the world’s most loved online mattress & furniture brand” today, a claim to fame they proudly present right in the hero image of their Amazon Store. It is very unpolished and doesn’t let customers know that you own your brand on Amazon. According to an interview with Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc., implementing Enhanced Brand Content and building an Amazon Store was critical for the success of BioGanix on the Marketplace. What do you do when you have many famous brands? You also need to have a strategy for tools like Amazon Sponsored Product Ads that allow you to market your products to shoppers on the site. It demonstrates the unique value proposition of its product and tells the story of the entrepreneur behind the product with video and text. While brands can’t change the look and feel of Amazon itself to suit their target customers, Amazon Stores give you an unprecedented opportunity to carve out your own corner of the Amazon web. Luckily, this corner comes fully stocked with attractive features to help reflect who you are as a brand, and put what’s most important to your customers front and center. Get the latest digital marketing insights and trends delivered straight to your inbox. Founded more than 50 years ago, Verilux light boxes mimic daylight by providing full-spectrum light without the harmful UV rays. We’ve got 8 of the best Amazon Storefront examples to prove it. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. Discover the best brand storefronts on Amazon. Some of the content and graphics on this page are fantastic. Beats’ Brand Store is focused on hit products. Their Amazon Store also features a series of custom pages for easier navigation including: To learn more, check out our Advil case study. You need to applaud the Scotts’ team for creating exceptionally strong seasonal content which both educates the customer and encourages them to purchase seasonally relevant products. Nicetown used the the homepage of their Brand Store as a product guide. How Does the Snapchat Algorithm Work in 2021? Branded searches like "adidas" have "adidas store on amazon" as an option. There are a lot of policies and requirements for Amazon Creative. Copyright © 2020 Tinuiti. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. The pages are exquisitely branded, feature links to products and give customers the ability to explore all the brands under the Mars Wrigley Confectionery umbrella. You can then sell different brand name items under your store. Battle of the Brands. While the store is on Amazon, it feels definitively Zinus, accomplished in part through carrying over the same language style and color scheme they employ on their own website. Shop BCBGMAZAZRIA on Amazon. If you are brand registered and don’t create a branded storefront you will end up with your brand name in text followed by a grid of your products in order of how well they sell. We aimed to highlight the diversity of marketing intent that can be achieved in these stores. They end with more wonderful brand related content. With countless gyms, yoga studios, and other communal fitness and wellness spaces closed due to the COVID-19 pandemic, there are perhaps more people than ever looking for at-home options to help them stay active and strong. This brings benefits for the merchant and the consumer alike, as they can be more certain than ever before that they’ve chosen the exact item they’re interested in. So whether you’re looking for brightening shampoo for your blonde locks, or build-up battling scalp care solutions, the help your hair is craving is just a click away. The primary benefit of Amazon Stores is providing customized content to potential customers while introducing them to your brand. If you don’t currently have this app on your phone, go to the app store and search “Amazon seller.” Once you have the app downloaded, sign into your Amazon seller account and you’re ready to go! Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform. It lets you tell compelling stories about your brand, and gives shoppers even more reason to … home | about us | amazon services | news | contact us. Here's how some brands … [And is Apple coming for you? Either as a first-party, wholesale seller or third-party, direct-to-consumer seller. Another exciting benefit of the Shoppable Image module is that it allows brands to showcase beautiful, branded lifestyle photography without sacrificing ‘add to cart’ convenience. But don’t just take our word for it. As in a physical marketplace with multiple stalls or stores, on Amazon you need to make sure your products stand out from the crowd. This option is a great way to get your products in front of more people. Shop tons of BCBGMAXAZRIA picks on Amazon, some of which are even less than they'd cost in the store. Amazon Brand Pages vs Amazon Stores: According to Leo Carrillo, Marketplace Channel Analyst at CPC Startegy, not only do Amazon Stores offer better advertising features than Brand Pages, they also have a higher conversions rate – on average 5% to 10% higher than Brand Pages. "Customers definitely have the ability to engage with the brand directly," says Nitin Mamillapally of Sellozo. It is a good investment of your time and resources to claim your Brand Store as your own. Leveraging Amazon’s intuitive, user-friendly template and feature options, brands can design multi-page stores that help shoppers easily navigate to the products and categories that brands choose to showcase. Use images, videos and links to your products to do this. Amazon is becoming brand-centric. Example: Gibson hasn’t built an Amazon Store yet. Branded searches like “adidas” have “adidas store on amazon” as an option. Brand Store pages don’t just bring some good traffic and sales but they also help you rank organically on Amazon. It’s also important that you try to limit how deep your navigation on this store goes, customers are likely to drop-off after a click or two and most frequently visit your homepage and top-selling category for that period of time. Their extensive product lineup can be classified into four larger categories – Advil, Children’s Advil, Advil PM, and Advil Cold & Allergy products. And in the short snippet of accompanying text, La Colombe gives us some important top takeaways about the beverage, including: Just enough information to ensure clicks will be qualified, but not so much information that it overwhelms the image. Aveeno expertly uses soft colors to help you navigate through its Brand Store. Amazon is testing a change to its search suggestions that adds a link to the related brand's store page. In the past, even though you could send traffic from Facebook to Amazon, you couldn’t track traffic – meaning you couldn’t quantify how effective the strategy was.”, – Pat Petriello, Director of Amazon Strategy at Tinuiti. Lean Edge Marketing specializes in increasing your Amazon sales and profitability. The craft with which this was done is further noted when you consider how little visual appeal a bottle of supplements and / or vitamins typically has and how beautiful and complete they look in this layout. “We were very satisfied with the Enhanced Brand Content – so we decided to update our Amazon Store as well.”. *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. It is a beautiful, enticing and effective Brand Store. Some of the private-label brands are even exclusive to Prime members. The Amazon accounts for Warehouse deals and acquired companies like Diapers.com do have feedback. It utilized the space to educate the consumer on what its products do. Even if brands end their relationship with Amazon, shoppers … Best Amazon Brand Stores. What are CNAME Cloakers? We also managed all aspects of the Amazon Store submission process. Amazon Stores are a free, self-managed product that allows sellers to create a customized, brand-centric shopping experience within Amazon.com. In this sense, Amazon's "Marketplace" label is accurate. While it can be hard to find, it is the one place on Amazon that you can showcase your full product offering with branded collateral. Badges directly below the video expand on these brand cornerstones, using familiar imagery from the skincare and haircare space to highlight eco-friendliness, and plant-based, vegan formulas that are cruelty-free (not tested on animals.). The Melissa & Doug Brand Store has too much content. In March 2018, our Amazon Creative Team worked directly with Verilux to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience. This store is simple and effective. Best of all, it does this well and would likely compel a customer to purchase its products. Brands with a Store are now in a prime position – no pun intended – to capture shopper demand off of Amazon. They illustrate all the different options a customer can choose from, educating the customer of the diversity of choice. For example, let’s say your store name is FBAShop and you want to private label Brand X, Brand Y and Brand Z with multiple products in each brand. It does a good job of reinforcing the luxury feel of the Beats’ brand. It mixes product categories, ingredient call-outs, lifestyle photography and best-selling products to draw you through it’s homepage. From small companies to the biggest brands these companies got it right. One of the most strategic advantages of an Amazon store is the Amazon URL. The Drop Exclusive to Amazon, The Drop is inspired and designed by the biggest influencers on the internet. It will change as you study your Brand Store “insights” and learn how customers are responding to your content. In December 2017, BioGanix teamed up with Tinuiti to implement Enhanced Brand Content on their top 5 products. For us, this newer, smaller, brand hangs out with the big brands with its well-designed and well-executed Brand Store. Zinus makes strong use of an array of Amazon Store features, including a robust navigation, modern lifestyle images featuring their products, popular catalog categories, and best seller and recommended product modules. Amazon has now launched a program called Amazon Attribution which will provide source tags to help you measure that traffic to your individual ASINs. Advil is a household brand name for the common NSAIDs pain reliever, ibuprofen. When you build your brand store consider how many marketplaces your business is in and how often your product selection will change. Amazon Stores is a free self-service product that allows brand owners to design and create multi-page stores to showcase their brands, products, and value proposition on Amazon. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. Customers can access this page through Paid Advertising or by clicking a brand name or logo in any listing. Through the use of customizable colors and an array of image, video, and text modules, they are able to translate their own site and overall brand experience to the Amazon platform. Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon. Quality pet food brands understand that modern consumers have a lot of options to choose from and to earn a name for themselves in a competitive space, it’s imperative that they produce nutritious food that pets will enjoy. With gorgeous photography and infographics this page is at another level. Not only do these creative features help to improve the aesthetics of brands on the Marketplace—they also provide new opportunities to drive traffic (on and off Amazon) to a brand’s entire catalog. Once built, Amazon stores offer built-in “insights” for you to study. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn. Amazon Stores has quickly shifted from being a trending Amazon feature to becoming a brand essential for Marketplace success in 2020, and beyond. While the adorable factor draws eyes in, it also serves to show that Merrick food is designed to keep your pets happy, healthy and active, providing the nutrition they need to be their energetic best. If you’re actively trying to provide a curated collection of your brand’s products in a custom-tailored shopping experience, Amazon Stores is where you should be investing your marketing dollars. Your Brand Store will be unique and evolve as the seasons, your products and your brand itself, change. This mini website is designed and organized by your company and features the items you want to showcase. Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. Because our team understands those restrictions and policies, we saved Verilux a significant amount of time on revisions & resubmissions. You will need to do what is best for your brand, your product and your team. But the benefits of implementing an Amazon Store extend far beyond Amazon’s ecosystem. Balance boards make a smart choice no matter how limited your square footage, which is perfectly showcased in Indo Board’s instructional background video module, set to auto-play and loop. Cover Girl’s navigation sets a great example of how to guide your customers through your product offering. These allow brands to add hotspots to images that display your product, enabling shoppers to add them to their cart right from the image. Crucially, unbranded searches like “men’s running shoes” also have a suggested brand store.” At this time, Amazon hasn’t announced which brands will be participating in the test or which brand store will be featured for unbranded searches. This may have a little bit of influence on the Amazon SEO side of things. Using Keywords: The first school of thought is that you should use keywords. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. With the release of more module selections and features, we can only expect Stores to continue to rise in discoverability and enhance the Amazon shopping experience for brands and consumers even more.”, – Hiram Cruz, Director of Creative at Tinuiti. Everyone knows Amazon owns brands like AmazonBasics, but there are many more that are less obvious. Advil Streamlines Shopping with “Add To Cart” Buttons: To enhance the shopping experience, Advil leverages the “Add to Cart” and “See buying options” buttons to allow shoppers to buy directly from their Amazon Storefront. It is the Vendor and Seller’s responsibility to comply with all applicable laws and rules and regulations that apply to the Vendor or Seller, the content of the Store, and any location where the Store appears. The Brand Store provides the customer with a much better idea of who is behind these products and what you can use them for. While it may appear to be an overly simple layout, the sparse category graphics brilliantly present the Amazon Customer with a simple question: “What body part do you want to purchase make-up for?” The answer will quickly redirect that customer to the appropriate category page. Having an Amazon storefront gives brands more opportunities to engage with customers from a distance, while still offering a customized, branded experience similar to the one a customer would receive in-store. Malibu C’s store also makes thoughtful use of showcase features, noting that their products are formulated with the purest form of Vitamin C. Shopping is simplified through an intuitive secondary nav that aims to funnel visitors to their most popular category products. They use a beautifully photographed and well designed graphic layout of the selection of products and ingredients that reside within each category. On their Draft Chocolate Milk page, we are tempted not only by the slow drip of chocolaty goodness down the glass but also the assurance that this is a high-quality beverage made from premium cocoa and real milk. If you have a Brand Store for your Amazon business then you can boost your rankings in search results and outperform your competitors. Here's why. Why should it be any different with their Amazon Brand Store? They also include video to tell you their brand story. You will need to consider the upkeep needed for your storefront. There are two schools of thought on whether you use keywords and tie what you sell into your Amazon brand name. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business. Amazon Stores are the main way that brands can translate their unique digital experience to Amazon and will be increasingly important on the go-forward. La Colombe has come a long way from the day they opened their first location near Philadelphia’s historic Rittenhouse Square more than 25 years ago. ], Amazon Surging in Google Shopping Auctions Heading into Q2, Pros and Cons of Server-Side Tagging in Google Tag Manager. – Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc. ThermPro makes three kinds of thermometers: food, indoor / outdoor temperature and healthcare. All Rights Reserved. Until retail stores understand this and embrace the opportunity Amazon presents, brands will need to keep making case by case decisions on what they’re willing to … These analytics will give you information on traffic and sales associated with your store.